Devices Practice
The Devices Practice focuses primarily on the Connected Home, examining the interplay of connected the devices found within the home, the penetration rate of these devices and their connect rates. The reporting also considers the use of these devices and the impact of additional screens to provide converged, or competing options for household members.
With mobile devices playing an ever-increasing role within – and outside of – the home, the devices Practice additionally looks closely at the retail availability of smartphones, tablets and other connected device options.
Within this Practice, the content is divided into three core areas:
- Marketplace
- Behavior
- Innovation
Marketplace
The Marketplace reports look at the current landscape for devices, and specifically for mobile devices available in the retail market (carrier stores and big box retailers). As such, this report provides a foundation for behavioral content both within the devices practice and also as a complement to the access practice and connected device activity.
The core Marketplace report is the monthly Mobile Device report
Behavior
The Device Behavioral reports focus on the Connected Home, considering the relationship between the devices purchased and installed and the content viewed on these products. How the devices are used to view varying types of content is also impact by the types of device being added to the home, such as tablets and smartphones, and so the relationship between the connected devices impacts how content is consumed.
The behavioral reports focus on three core components:
- Household penetration of connected devices
- Consumer use of these devices
- Two year forecast of device connections
The combination of the connected home analysis with the current use and convergence behaviors provides a clear understanding of the current over-the-top environment and how the addition of new devices and technologies can impact the content consumption status quo. The device connectivity forecast provides the key additional insight of how this environment will change over time, providing content developers, OEMs and other interested parties a key understanding of which platforms are the priority for new applications.
The key reports within the Device Behavior Practice are:
- Connected Home Report
- Application & Convergence Report
- Device Forecast
Innovation
Innovation reports consider how the device and connected home market will evolve over the next few years. Reports are five to ten page research papers that consider the current state of the market, and the outlook of how this landscape will evolve.
Reports range from being specific to the devices landscape though to broader issues, such as the impact of screen sharing innovation to devices, access services and content solutions.
These innovation reports leverage a multitude of research sources, ranging from sales and supply chain data through to consumer panel research and vendor interviews. Combined with the marketplace and behavioral content, the innovation reports round out a complete view of the consumer experience with devices and the connected home, and how these experiences will evolve over time.
