WEAR

The Wearables Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with wearable technology both today and in the future.

The Advisory Service provides ongoing tracking of activity tracker, smartwatches and upcoming segments such as embedded clothing and footwear, all designed to support app and product development.


KEY TAKEAWAYS

  • Consumer ownership rates with two-year forecast
  • Device retention and abandonment
  • What features drive the purchase
  • Where consumers shop for wearables
  • What features drive retention
  • Impact of smartwatches on other categories
  • How apps influence purchase and retention
  • Wearable tech as an ecosystem, not just a product


FOUR KEY REPORT TYPES

MARKETPLACE:

Monthly tracking of devices available for purchase, including key features, how worn, pricing and market positioning.



INDUSTRY:

Industry trends and two-year ownership and churn forecast for smartwatches and activity trackers.



CONSUMER:

Bi-annual consumer report examining ownership, what drives demand – and abandonment – of devices, and where consumers buy them.



EVENTS & INNOVATION:

New developments and key trends in the wearables space  that may drive new waves of innovation.




UNIQUE SOURCES

The Advisory Service leverages multiple sources to provide the most accurate, industry-leading view of the market including:

  • Sales Data
  • SmartMeter
  • Consumer Surveys
  • Consumer Polling
  • Mystery Shopping


ABOUT CONNECTED INTELLIGENCE

Connected Intelligence answers the question of what consumers do once they purchase today’s latest technology devices, such as wearable technology, entertainment and mobile devices.


LEARN MORE

Contact Lee Ann Stern, 
call 917 705 1881, 
or email leeann.stern@npd.com.