37% of PC Users Migrate Activities to Mobile Devices, According to The NPD Group
PORT WASHINGTON, NEW YORK, FEBRUARY 6, 2013 – Content that was once primarily accessed by consumers on their PCs, is shifting to mobile devices. According to the Connected Intelligence Application and Convergence Report from global information company, The NPD Group, 37 percent of consumers who used to access content on their PCs switched to their tablets and smartphones.
The top two activities that consumers are shifting from their PCs to their tablets and smartphones are web browsing and Facebook. Among tablet owners, 27 percent say they are using their PC less frequently for accessing the Internet and 20 percent say they are using their PC less frequently for accessing Facebook. Twenty-seven percent of smartphone owners have decreased both their Internet and Facebook usage on their PCs because they now use their smartphone for these activities.
Consumers are still using their computers for many of the core PC-centric activities, but the tablet and smartphone are gaining traction. Internet browsing is still highest among PC owners at 75 percent, smartphones at 61 percent, and tablets at 53 percent. Facebook interaction follows the same rank with PC owners at 63 percent, 55 percent for smartphone owners and 39 percent among tablet owners.
Top Activities Where Mobile Devices Mitigate Computer Usage
And, it’s not just mobile devices that are drawing attention from the computer; 21 percent of consumers that have a TV connected to the Internet are now switching from their computer to using their TV to watch video from streaming services such as Netflix, Hulu, or Amazon Instant Video.
“Despite these shifts in behavior, computers will remain the fundamental content creation device in consumer’s tool box for many years to come,” said John Buffone, director of devices, Connected Intelligence. “Consumers, however, are switching their entertainment-centric behaviors to tablets, smartphones, and connected TVs at warp speed. During 2013 this trend will be further perpetuated as more mobile devices become enabled with screen sharing technologies such as AllShare and Miracast that allow users to bridge their mobile devices to their TV screens.”
To learn more about the Application and Convergence Report and our Connected Home Report, join us for a Webinar on February 20, 2013 at 2pm Eastern.
About Connected Intelligence
Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, entertainment, fashion, food / foodservice, home, office supplies, sports, technology, toys, video games, and wireless. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.
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