The Connected Consumer
Driving innovation and change across all industries
The Next Tectonic Shift
Consumer needs drive a unified focus that unifies the home and mobile markets
Adapt and Expand
Understanding behavior and use across connected devices is fundamental
The Connected Consumer is driving innovation, integration and disruption to the status quo at a dizzying rate. With almost all consumer-related industries facing a significant shift in what, how and where to sell to the consumer. Content-based industries are migrating to a digital environment that continues to morph as streaming overtakes downloads. Meanwhile the very market that helped create much of this disruption, the mobile market, is itself facing an ongoing overhaul with mobile-only strategies being challenged by the consumer’s desire to connect across multiple platforms both within and outside of the home.
With change and disruption come opportunities. The current leaders can only stay on top by adapting quickly to the changes, while smaller players have the ability to carve out larger market shares by delivering the new products and services that the Connected Consumer is looking for. The advent of the Web was one such inflection point and the new desires of consumers to connect across multiple platforms and devices, merging in-home and on-the-move products into unified solutions is the next tectonic shift in the consumer electronics and services markets.
The Connected Intelligence advisory service provides deep insight into the Connected Consumer’s behavior by leveraging a range of sources including sales volumes, consumer panels, mystery shopping and on-device metering. By combining these sources together, a full picture of the consumer’s device choice and use, broadband connectivity needs and content use can be understood. This includes both mobile device use such as smartphones and tablets, as well as the in-home products and services and, most importantly, how these are merging together.