Nearly Half of Internet Capable TVs, Game Consoles, Blu-ray Disc Players, and Streaming Media Players are Connected and Used, According to The NPD Group
PORT WASHINGTON, NEW YORK, MAY 1, 2013 – Forty-seven percent of home entertainment devices (Internet-capable TVs, Blu-ray Disc Players, video game consoles, and streaming media devices) are currently connected and being used for their online capabilities. But the degree to which these devices are used online varies significantly, according to global information company The NPD Group’s Connected Intelligence Connected Home report.
Internet capable TVs and Blu-ray disc players are the least likely to actually be connected to the Internet and used for their online features, while streaming media players and video game consoles are connected and used the most.
“While there are more Blu-ray disc players installed and connected to the Internet than streaming media players such as Apple TV and Roku, we expect that to change in the next year,” said John Buffone, director, devices, NPD Connected Intelligence. “Streaming media players will exceed the number of installed and Internet connected Blu-ray players in 2014.”
This inflection point will help drive over-the-top content adoption, as the new generation of streaming media devices are optimized for content delivery, providing a more compelling interface that will aid in consumer discovery of new services, especially when compared to Blu-ray disc players.
According to the Connected Intelligence Application & Convergence report, 40 percent of TVs connected to the Internet, either through the TV itself or through another device, are used to watch Netflix streaming. Nearly 1-in-5 are used for YouTube video and 1-in-10 to watch video on Hulu’s ad-supported or Hulu Plus service. Within the top three services, the usage numbers drop precipitously from 40 percent down to 11 percent.
“Content usage remains dominated by Netflix and YouTube,” said Buffone. “An opportunity for digital distribution lies in enticing consumers to plug in to the Internet and download the apps available on devices they already own.”
More than 4,000 U.S. consumers, age 18 and older were surveyed in the first quarter of 2013 for the Connected Home and Application & Convergence study. The number of installed and internet connected devices includes those that deliver broadband applications.
About Connected Intelligence
Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.
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