Connected Intelligence tracks the Connected Consumer via three distinct practices: Devices, Access and Content. This allows us to view the overall use of devices and content in overlapping – and contrasting – views to provide a deeper picture of how the Connected Consumer is evolving. Device choice dictates content availability, but at the same time, demand for content dictates devices that may be purchased. Only by considering both perspectives, with the all-important connectivity rates across different device types – is a full picture of the Connected Consumer revealed.
Within each practice, the environment is further split into three segments:
- Marketplace: provides details of what is available to purchase by the consumer
- Behavior: looks at the consumer's adoption and use of devices and content
- Innovation: analyzes how the market will evolve over the next 12 to 24 months and how the various participants in this market should react.
Layered on top of all these services is an unparalleled analyst inquiry service, completing the overall advisory concept of Connected Intelligence.
Learn more about each of our practice areas: