Content Practice
The Content Practice examines the Connected Consumer's life from the context of content consumption. While the Devices Practice looks at how the specific device is used, the Content Practice looks from the content perspective, considering the impact of content use on various devices. To this end, we leverage a mix of survey and on-device metering sources to provide the wide-scale view of the connected content world.
Behavior:
- Video, music, gaming and books/media behavior and use across all devices in and beyond the home
- SmartMeter reports track consumption on smartphones and tablets for video, music gaming, media, shopping and other key categories
- Week in the Life activity on tablets and smartphones across all content types
Innovation:
- Analysis of key trends in the content market and how these will shape future technology and content
