- Website and Apps Use by Category
- Top Apps Per Category
- Reach, Duration and Launches Per App
- Time of Day Activity
- Segmentation by Device Specs
- Segmentation by Demographics
The Smartphone Usage Report leverages the Connected Intelligence SmartMeter to provide a detailed view of consumer activity on smartphones. Delivered as an Excel Business Intelligence tool, the report highlights app and web usage for iPhone and Android smartphone users. In addition, the report provides a top level view of data consumption, providing insight into how different device and consumer segments may influence overall data use on devices.
The Smartphone Usage Report allows customers such as carriers and OEMs to view smartphone usage segmented by demographic splits, as well as by device features and functionality. The result is a deep dive into how device and network features (such as network speed) can drive different behaviors across the base, as well as how different consumer segments may use the devices. By comparing and contrasting both demographic and device functionality, customers can comprehend a true picture of smartphone use.
This report is leveraged extensively by both smartphone OEMs looking to design differentiated products that support current use profiles, as well as by carriers, looking for gaps in their current device portfolios, as well as identifying key apps that must be brought to the surface of the consumer’s smartphone experience.
The report forms the basis of the Content Practice, providing a high level view of overall smartphone activity. Additional reports dive into specific segments of the market, such as the Smartphone Shopping Report.
For more information regarding the Smartphone Usage Report, please fill out the below form: