The Access Practice focuses on the connected consumer’s proclivity to connect various devices – ranging from smartphones to tablets to e-Readers connecting though mobile hotspots and mobile broadband
Within Access Practice, the content is divided into three core areas:
The Marketplace reports look at the current landscape for access services, and specifically the mobile broadband plans that are available to consumers. These reports are the foundation for the behavioral section, highlighting what is available for consumers (and any limitations that these may include).
The core Marketplace report includes the monthly Broadband Plans and Availability report
The Access Behavioral reports look closely at the connected consumer’s relationship to mobile broadband data services. Complementing the Marketplace component (what plans are available top consumers), the behavioral reports address three key areas:
- Consumer interest in connecting devices
- How many devices are connected
- How much data is consumed
By addressing each of these key components, Connected Intelligence provides a detailed view of the connected consumer’s attitude towards mobile broadband solutions both on smartphones and tablets, but also providing insight into adoption rates on embedded laptops, mobile hotspots, and other emerging devices. The result is that OEMs gain clearer insight into the risks and rewards of developing embedded solutions, while the carriers are able to benchmark their connection and consumption success against the competition.
The key components of the Access Behavior Practice are:
- Connected Device Purchase and Intent Report
- Smartphone Purchase and Intent Report
- Mobile Broadband Market Share Report
- Mobile Data Consumption Report
Innovation reports consider how the broadband market will evolve over the next few years. The reports are five to ten page research papers that consider the current state of the market, and the outlook of how this landscape will evolve.
Reports range from being specific to the broadband market, such as how the broadband pricing models will evolve over the next few years, though to broader issues, such as the impact of screen sharing innovation to devices, access services, and content solutions.
These reports leverage a multitude of research sources, ranging from sales and supply chain data through to consumer panel research and vendor interviews. Combined with the marketplace and behavioral content, the innovation reports round out a complete view of the consumer experience with broadband service, and how these will evolve over time.
For more details on Innovation Reports, please click here