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  • TV & Video
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  • Broadband
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ConnectedIntelligence®
Main navigation
  • TV & Video
  • Mobile
  • Smart Home
  • Wearables
  • Broadband
ConnectedIntelligence®

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Ownership and Use Reports

Eddie Hold

President, Connected Intelligence

Ownership

Ownership Report
April 2026

Smartwatch ownership remains at 45% as we expected as the sales boost driving the previous uptick has settled back down. The Profile Report is also found here, which allows you to compare consumer ownership types side-by-side.

Ownership

The Evolving Ecosystem Report
July 2025

The Evolving Ecosystem Report provides a holistic view of how U.S. consumers own and use devices in their homes. It examines the interactions between category and brand ownership across Smartphones, Wearables & Entertainment, Voice Assistants, and Smart Home & Appliances. As innovations continue to change the technology landscape, the report also discusses perceptions and implications of supplemental or emerging technologies such as artificial intelligence.

Ownership

VR and Smart Glasses
April 2026

Smart Glasses ownership has increased to 8% of the consumer base. That's a 3% point increase in 12 months.

Use

Usage Report
April 2026

Smartwatch owners still replace their devices between one and three years, helping to drive continuing sales.

Prediction

Industry Overview
November 2025

The latest Wearables forecast and industry overview shows a short-term boost in smartwatch ownership.

Marketplace

Marketplace Report
April 2026

The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products

Thought Leadership

Week in Review

Wearables Week in Review
July 2026

The week when:
- Garmin jumps into the screenless band market
- Samsung upgrades its smartwatches

Blog

Lost Innocence
July 2026

Camera-based smart glasses are facing an understandable backlash (for the second time around).

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