Mobile Device Marketplace

Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the aforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.

Wearables Ownership Report

Despite the holiday season – a traditional time to gift smartwatches, as well as the precursor for short-lived New Year fitness resolutions – the ownership of smartwatches remains flat, at 40%. More positively, unit sales were higher than one year ago, up 23% compared to Q4 2023. Now updated with a new Profile Report.