Smartphone Sales: 2025 Review
In 2025, new U.S. smartphone sales reversed the multi year pattern of declines, delivering the strongest annual performance since before the pandemic.
Marketplace Report
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
Smart Home Week in RevIew
The week when:
- Narwal’s New Robotic Vacuum Adds AI Features
- New Aqara Smart Lock Adds UWB
Circana Unlocked Smartphone Demand Report 2025
Close to 20% of the installed base of U.S. smartphones were purchased as unlocked through channels outside of the classic carrier channels. Three quarters of unlocked customers purchase another unlocked smartphone when replacing their smartphones.
Circana Certified Pre-Owned Smartphone Report 2025
An estimated 11% of U.S. consumers use a pre-owned smartphone, with nearly 30% of these owning a certified model (manufacturer or non-manufacturer certified), down 1 point from last year. Meanwhile, new smartphone volumes have grown more than 10% year-over-year from last year’s rock-bottom performance, driven by strong carrier subsidies.
TV & Video Week in Review
The week when:
- HBO Max renews A24 streaming contract
- Sports Illustrated debuts new streaming channel
- Netflix and Sony partnership
The FCC levels the unlocked playing field
After years of procrastination, the FCC has finally addressed disparities in device unlocking rules between the carriers. It’s a clear benefit to Verizon, but the other carriers should be relieved that the issue didn’t play out differently.
TV & Video Week in Review
The week when:
- Peacock incorporates Dolby picture and sound technology
- DirecTV launched streaming service for small businesses
- Amazon upgrades
Wearables Week in Review
The week when:
- Pebble goes round.
- Plaud launches an AI pin.
- Lenovo showcases smart glasses concept.
Promotions Marketplace
Circana Connected Intelligence’s Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.