Mobile Connectivity Report October 2026
Mobile Profile Report
The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.
Smartphone Brand Analysis
The Circana Connected Intelligence Smartphone Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
TV Ownership & OS Trends - October 2026
U.S. TV & Streaming Media Player installed base trends, TV OS feature importance, replacement drivers, and purchase intent.
Marketplace Report
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.

Device Usage Trends Report - October 2026
Consumer use of TVs, streaming media players, video game consoles, Smartphones, tablets and computers.
Smart Home Week in Review
The week when:
- Blink Brings 4K and Long Range Cameras
- Eufy Releases a New Security Camera
Device Ownership Trends & Profile Report - October '26
Devices owned, viewed across 300 consumer profiles.
TV & Video Week in Review
The Week when:
- JustWatch Expands Beyond Discovery, Launches Streaming Service with 30 Content Partners
- Discovery+ Raises Prices as Skydance Begins Reshaping Its Streaming Portfolio
- CNN Puts Video at the Center of Its Digital Future
Smart Home Week in Review
The week when:
- Apple Makes a Bigger Play for the Smart Home
- Google Home Opens to Third Party Agents