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Mobile Week in Review

By Brad Akyuz on May 13, 2025
Samsung Galaxy Z series foldable phones account for less than 2% of national retail volume

The week when:
- Samsung goes slim with the S25 Edge

  • Read more about Mobile Week in Review

Circana Mobile Connectivity Report - April 2025

Smartphones volumes gradually inch up in parallel to the record device age observed in the last two years. Despite the acceleration in upgrade cycles, expect the product mix to shift to more affordable models due to economic uncertainties.

  • Read more about Circana Mobile Connectivity Report - April 2025

Wearables Week in Review

By Eddie Hold on May 12, 2025
17% of consumers say the primary smartwatch purchase reason was to lose more than 10 pounds of weight

The week when:
- Oura takes on meal logging and more
- Oura wins first round of patent case
- Whoop 5.0 launches

  • Read more about Wearables Week in Review

Broadband Week in Review

18% of homes in Alabama have no internet access
  • Read more about Broadband Week in Review

The week when:
- No more homework for some? Congress pulls funding for free Wi-Fi hotspots
- And there’s more… Digital Equity Act to be killed?

TV & Video Week in Review

By Dan Kupfer on May 12, 2025
30% of viewers increased engagement due to ease of search and discovery

The week when:
- Samsung plans to launch aggregated FAST channel
- Netflix revamps homepage
- Pluto TV adds anime

  • Read more about TV & Video Week in Review

TV & Video App Availability Report - May 2025

Availability of TV network, vMVPD, streaming video and sporting apps on devices.

  • Read more about TV & Video App Availability Report - May 2025
Another Brick in the Data Wall

Another Brick in the Data Wall

By Eddie Hold on May 8, 2025

Smartwatches, and related apps, leak data to third parties. Have we willingly chosen to wear the consumer equivalent of an ankle monitor?

  • Read more about Another Brick in the Data Wall

Smart Home Week in Review

By Ben Arnold on May 5, 2025
67% of Single Family home dwellers own at least one smart home device.

The week when:
- Nest Ends Support for Older Thermostats
- Google Adds More Smart Home Controls

  • Read more about Smart Home Week in Review

TV & Video Week in Review

By Dan Kupfer on May 5, 2025
19% of Samsung TV+ viewers tune in daily

The week when:
- Amazon ‘Shop the Show’
- Samsung TV+ expanding sports presence
- Star Wars Premiers in Fortnite

  • Read more about TV & Video Week in Review

TV Switching Study - March 2025 Data, Published May 2025

The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. This wave we expanded the reporting to cover YouTube usage, paid household subscriptions and memberships beyond media, and the ways viewers would be interested in getting free or discounted SVOD services bundled with other services and memberships.

  • Read more about TV Switching Study - March 2025 Data, Published May 2025

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