Wearables Ownership Report

Smartwatch ownership has received a significant boost in ownership, increasing from 40% to 45% in the past six months. The growth came off the back of previous sales increases. But year-over-year sales are now dropping (down -18% in Q2 2025) suggesting that the growth is short-lived. Profile Report is also found here.

Promotions Marketplace

Circana Connected Intelligence’s Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.