The Evolving Ecosystem Report

The Evolving Ecosystem Report provides a holistic view of how U.S. consumers own and use devices in their homes. It examines the interactions between category and brand ownership across Smartphones, Wearables & Entertainment, Voice Assistants, and Smart Home & Appliances. As innovations continue to change the technology landscape, the report also discusses perceptions and implications of supplemental or emerging technologies such as artificial intelligence.

Promotions Marketplace

Circana Connected Intelligence’s Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Service Plans Marketplace

The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

Key highlights from the June 2025 Marketplace Reports:

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