TV Switching Study - October 2025
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. It also covers YouTube usage, paid household subscriptions, memberships beyond media, and the ways viewers would be interested in getting free or discounted SVOD services bundled with other services and memberships.
Mobile Week in Review
Wearables Week in Review
The week when:
- Samsung goes all in on XR.
- Strava and Garmin end the war.
TV & Video Week in Review
The week when:
- HBO Max price hikes
- CNN will debut a new All Access subscription tier
Marketplace Report
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
TV & Video App Availability Report - October 2025
Availability of SVOD, vMVPD, and sports apps on devices.
Smart Home Week in Revew
The week when:
- Chamberlain Updates Increase Security
- New iPad Pros Support Thread
TV & Video Week in Review
The week when:
- Apple TV+ rebranded
- Apple TV and Peacock Bundle
- Disney+ teams up with Taylor Swift
Smartphone Brand Analysis
The Circana Connected Intelligence Smartphone Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
Garbage In, Garbage Out
AI is only as good as the data it is modeled on. That's easy with the marque aspirations of bigger AI, but when it gets personal, AI needs more accurate information.