Service Plans Marketplace - October 2024
The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key highlights from the October 2024 Marketplace Reports:
Mobile Device Marketplace - October 2024
Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
Marketplace Report - October 2024
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
TV & Video Week in Review
The week when:
- ESPN and SiriusXM team up
- ESPN DTC service will include ESPN+
- Fubo offers standalone premium subscriptions
Mobile Week in Review
The week when:
- AT&T offers service test drives
- Verizon updates family features
Home Automation Week in Review
The week when:
- Ecobee Integrates August and Yale
- Eero Brings Wi-Fi Outside
Ownership and Usage Report - October 2024
2024 has been a year of recovery in many corners of the Smart Home market. Sales revenue was flat compared to the same period in 2023. But pricing declined as manufacturers and retailers heavily promoted the category helping to grow adoption rates.
TV & Video App Availability Report - October 2024
Availability of TV network, vMVPD, streaming video and sporting apps on devices.
TV Ownership Trends & The TV OS Report - October 2024
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include an 11+ year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
This wave we added new reporting on the importance of the TV operating system (OS) as well as the specific aspects of it such as ease of use, advertising insertion, and available apps, etc.
Key Findings Include:
TV & Video Week in Review
The week when:
- The Athletic and FuboTV sports partnership
- NBCUniversal streaming local sports on Peacock
- Apple TV+ teams up with MLB