TV Switching Study - March 2025 Data, Published May 2025
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. This wave we expanded the reporting to cover YouTube usage, paid household subscriptions, memberships beyond media, and the ways viewers would be interested in getting free or discounted SVOD services bundled with other services and memberships.
Smartphone Brand Analysis
The Circana Connected Intelligence Smartphone Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
Mobile Week in Review
Circana Mobile Connectivity Report - April 2025
Smartphones volumes gradually inch up in parallel to the record device age observed in the last two years. Despite the acceleration in upgrade cycles, expect the product mix to shift to more affordable models due to economic uncertainties.
Wearables Week in Review
The week when:
- Oura takes on meal logging and more
- Oura wins first round of patent case
- Whoop 5.0 launches
Broadband Week in Review
The week when:
- No more homework for some? Congress pulls funding for free Wi-Fi hotspots
- And there’s more… Digital Equity Act to be killed?
TV & Video Week in Review
The week when:
- Samsung plans to launch aggregated FAST channel
- Netflix revamps homepage
- Pluto TV adds anime
TV & Video App Availability Report - May 2025
Availability of TV network, vMVPD, streaming video and sporting apps on devices.
Another Brick in the Data Wall
Smartwatches, and related apps, leak data to third parties. Have we willingly chosen to wear the consumer equivalent of an ankle monitor?
Smart Home Week in Review
The week when:
- Nest Ends Support for Older Thermostats
- Google Adds More Smart Home Controls