Smartphone Brand Analysis - 1H '24 - October 2024
Consumer awareness and perception towards smartphone OEM brands in the market.
Mobile Profile Report - October 2024
View consumer profiles to better understand ownership, churn and other metrics by OEM, purchase locations and more.
Home Automation Week in Review
The week when:
- Amazon Releases NFL Echo Pop Designs
- Wake Up It’s a Me
TV & Video Week in Review
The week when:
- Amazon and Apple finally team up
- FreeCast launches YouBundle
- DirecTV to launch FAST service next month
VR and Smart Glasses - October 2024
VR purchase intent is at 29%; Smart Glasses purchase intent is lower, at 22%, but still strong.
TV & Video Week in Review
The week when:
- Disney+ adds more live channels
- New FAST sports platform launches
- CNN begins charging frequent users
Device Marketplace - September 2024
Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
Promotions Marketplace - September 2024
Circana Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Service Plans Marketplace - September 2024
The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key highlights from the September 2024 Marketplace Reports
TV & Video Week in Review
The week when:
- Roku’s Ultra refresh
- Disney+ password sharing crackdown
- Max uses Google AI for closed captions